The BSTA is probably the oldest regional shoe travelers association in the USA. Our organization was founded by several footwear sales reps traveling dirt roads in Model A Fords: some by train and perhaps even horse drawn buggies. Plying their trade and bringing fresh new shoe styles to the myriad of independent and Department store retailers in New England they founded the Boston Shoe Travelers Association as a brotherhood (and now a sisterhood) to help one another and to create footwear trade shows.
While todays travelers are very different, yet very similar, with terms such as Internet, JPEGS, etc. being bandied about, our goal and objectives to the "NEW WAVE" retailers of the 21st century including many fine independents, catalogs and Internet accounts are the same.
We want the BSTA retail base to enjoy the finest trade shows our organization can produce. Our shows, currently being held in a first class venue in Manchester NH (Radisson Hotel & Convention Ctr.), offers a clean, brightly lit, easily accessible and friendly environment to do business and to socialize. Over 300 sales reps and 600 shoes and accessories lines are currently showing at each show We have retail and vendor attendees from all six New England States, New York, Pennsylvania, Florida and several other states.
Please refer to our show calendar for exact show dates.
The BSTA looks forward to seeing you at one of our upcoming trade weeks.
If you are a Sales rep reading this we urge you to support your organization.
If you are a retailer the entire BSTA wishes to thank you for your past participation, business. and look forward to seeing you at our next show.
Sincerely,
The Boston Shoe Travelers Association
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